Once or twice a year companies reach into their tool kit and pull out strategy, then hope that it will hold for the whole year. The volatility of the global environment makes the idea of extrapolation, predicting the future based on the past, dangerously delusional. What do you do instead? Patricia Lustig, author of Strategic Foresight, explains how to move from using one future to using a range of possible futures.
She also describes:
Surprisingly most people underestimate the amount and speed of change leaving all companies vulnerable to be caught unprepared. Included in our conversation is mention of a book written by John Petersen called Out of the Blue. You’ll hear other resources mentioned in the interview as well along with Patricia’s book Strategic Foresight. Her website is www.http://lasa-insight.com/ and the non-profit site she mentions is www.unlockingforesight.org.
Patricia Lustig is an internationally recognized practitioner in strategic foresight and strategy development, future thinking and innovation. She has held senior positions at major blue-chip companies such as BP, Motorola and Logica and is a Fellow of the RSA. She is currently setting up the Unlocking Foresight Know How C.I.C. Patricia’s most recent book, Strategic Foresight: Learning from the Future is published by Triarchy Press.